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商品編號： 9-897-128 出版日期： 1997/03/18 作者姓名： Rayport, Jeffrey;Louie, Dickson L. 商品類別： Service management 商品規格： 38p 再版日期： 1998/04/09 地域： Washington 產業： Book publishing;E-commerce;Retail trade 個案年度： 1997 - 1997
商品敘述：
Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value proposition--selectivity, availability, price, and service. Even so, Bezos is faced with new challenges in early 1997--competition from the mainstream bookstores Borders, Inc. and Barnes & Noble.
涵蓋領域：
Entrepreneurship;Information technology;Service management
相關資料：
Supplement, (9-898-084), 15p, by Dickson L. Louie;Supplement, (9-901-021), 15p, by Jeffrey Rayport, Dickson L. Louie;Supplement, (9-901-022), 12p, by Jeffrey Rayport, Dickson L. Louie;Case Teaching Note, (5-901-025), 12p, by Jeffrey Rayport, Dickson L. Louie
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